Created to
Create
15+ years bridging art direction, brand strategy, and digital innovation. From bourbon labels to Fortune 500 campaigns to AI-powered apps — recognized with 4 Silver ADDY Awards along the way.
Agency Life
2008 — 2014Started at Keller Crescent as a digital designer building websites and banner ads. Didn't have enough digital work to fill the day, so I started contributing to major campaigns — and my concepts started winning. Climbed from junior digital work to art directing national campaigns for Heaven Hill brands including PAMA, Burnett's Vodka, and Rittenhouse Rye.
Keller Crescent was a legendary Evansville agency — top 50 in the world in its heyday. I came in during the decline, watched the parent company get bought out and the agency reborn as 10over12 Creative. When that wound down too, I was the last creative standing — a whole floor of the building to myself.
Always Your Flavorite
Hero flavor bursts from the bottle, revealing ingredients. The lineup stretches behind it — there's always more. Ran nationally across print, outdoor, and digital.
Endless PAMAbilities
Dozens of cocktails composed into mosaic art around the bottle. Scaled across seasons — Valentine's, Holiday. Ran nationally in print, outdoor, and digital.
Rittenhouse Rye
Complete packaging overhaul for a heritage whiskey brand dating back to 1934. Currently on shelves nationwide.
SiteX Corp Website
Designed and co-developed a website for SiteX Corp, a professional clothing company. The site lets users swap the background pattern between three animal prints — a direct tie-in with their "Dress for Your Role" campaign.
Ellis Park Billboard Concepts
Conceptual billboard campaign for Ellis Park Racing. Each version riffs on real racehorse names. The visual is tied to the tag line beautifully, the horse name coming out of the mouth mid-yell, "Go Horse!" works both ways: you're cheering for your pick and losing your voice doing it.
Logo Design
A selection of logos that have gone live throughout my career — at Keller Crescent, 10over12, Berry Global, and freelance. Branding is one of the most satisfying creative challenges: distill an entire business into a single mark that speaks loudly, works at any scale, and does its job from day one.
Berry Life
2015 — 2024Nine years as Senior Graphic Designer, growing into the creative lead on Berry's highest-profile work. National campaigns, packaging design across multiple product lines, large-scale Pack Expo booth designs, annual ESG reports, and sales presentations. If it was important, it was on my desk.
EPIC Brand Campaign
Four-part brand values campaign — Engaging, Protective, Innovative, Committed. Each ad pairs bold typography with product photography to communicate Berry's core identity across trade publications.
Verdant Goodbye
Sustainability-focused brand ad for Berry Global. The concept reframes packaging waste as a solvable problem — Berry's products designed with end-of-life in mind.
Protect What's Inside
Trade ad for Berry's barrier packaging line. An oyster guards its pearl underwater — the visual metaphor sells the product before you read a word. Ran in packaging industry trade publications.
Pack Expo Trade Show Booths
Large-scale booth design and environmental graphics for Pack Expo — the packaging industry's biggest trade show. Designed Berry's presence across 2018, 2019, and 2022 shows.
Packaging Design
At Berry Global, I designed a wide variety of packaging solutions, including custom sample kits, demonstration mock products that highlighted the company's capabilities, and production packaging for real retail products sold nationally.
After Berry
2024 — PresentAfter nearly a decade in corporate creative, I stepped into the classroom — teaching computer science, broadcast production, and yearbook design at Evansville Christian High School. At the same time, I dove deep into AI and app development. That journey led to Bible Warden, a gamified mobile reading app built in Swift, and News Warden, a custom news aggregator highlighting clean front-end architecture. The art director learned to build.
Bible Warden
A gamified Bible reading app for iOS — designed, branded, and built by me in Swift with Xcode and Claude. Streak tracking, XP progression, and Chapter Battles that quiz you before you move on. The goal: make daily reading addictive, not obligatory. Backend on Google Firestore, with a full brand identity and animated logo mark I'm particularly proud of.
News Warden
A custom news aggregator I designed and built — AI-curated stories, ongoing story tracking, and a reading experience that cuts through the noise. Supabase backend, Vercel hosting, local and cloud AI models handling curation.
Let's build something.
Open to freelance, collaboration, and creative opportunities.